Presenting ...

Net Profits - Dwight Hill

... a weekly letter of encouragement.

September 13, 1993

Good Morning!

QUESTION: "Are you willing to implement Biblical ethics in business and live with the fallout?"

In attempting to gain or keep the competitive edge, perhaps you have been tempted along with everyone else to:

- MIS-REPRESENT YOUR PRODUCT as to what it is capable of delivering


- UNDER CUT A COMPETITOR'S REPUTATION to gain the competitive edge

Let me suggest two reasons why a person would be reluctant to be ruthlessly ethical:

FEAR that you can't compete on an uneven playing field with folks who are bending the rules:

FEAR of what people will think if you refuse to shade the truth.

But listen to God's reassurance:

"The man of integrity walks securely, but he who takes crooked paths will be found out...The integrity of the upright guides them, but the unfaithful are destroyed by their duplicity." (Proverbs 10:9; 11:3)

"I have seen a wicked and ruthless man flourishing like a green tree in its native soil, but he soon passed away and was no more; though I looked for him, he could not be found. Consider the blameless, observe the upright; there is a future for the man of peace." ( Psalm 37:35-37)

Choosing to do business God's way may appear foolish in winning over one's competitors. However, it opens the door for God to demonstrate His faithfulness to you, and gives you an opportunity to observe His program in dealing with the unrighteous.

Parenthetically, you might ask yourself, "Is competition Biblical ? Can I really love my neighbor as myself if I am in competition with him?"

Perhaps a Biblical perspective on doing business focuses on EXCELLENCE and SERVANT- HOOD rather than on COMPETITION. Since God has already promised to meet our needs, why not simply serve the public with a top flight product and rest the results with Him?

Have a great week!

Dwight Hill

Copyright 1996 Dwight Hill. Unlimited permission to copy or use is hereby granted subject to inclusion of this copyright notice.

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